To demonstrate how accurately we can forecast a song's commercial performance — and thus it's earning potential —  we predicted how many streams+sales each single released from Taylor Swift's most successful album to date,  1989 , was likely to have amassed. Based entirely on an analysis of each track's audio signature, we were able to predict its actual performance with 84% accuracy .  Streams and sales figures represent combined Spotify and YouTube streams plus stream-equivalent single sales.

To demonstrate how accurately we can forecast a song's commercial performance — and thus it's earning potential — we predicted how many streams+sales each single released from Taylor Swift's most successful album to date, 1989, was likely to have amassed. Based entirely on an analysis of each track's audio signature, we were able to predict its actual performance with 84% accuracy. Streams and sales figures represent combined Spotify and YouTube streams plus stream-equivalent single sales.