Music is a ubiquitous and uniquely human phenomenon that’s been millions of years in the making. It can be found in every known culture in every corner of the world, and for most people it underpins both their private and social lives. Because of this, music has a great power to influence our thoughts, feelings and behaviours. At Hyperlive, we model these effects, and in so doing  quantify how music engages listeners in the most basic, fundamental ways.

Our aim is to use this knowledge to  help artists at all levels quantify the potential of the music they create, labels and other investors in talent make more informed decisions, and rights-holders maximise return on their intellectual properties. That our algorithm has applications across the broader entertainment industry, from sync to playlists, movies and more, is the icing on the cake.

In short, our unique understanding of musical engagement — and the musical features that motivate it — will be of benefit to anyone who works with music, whatever their role within the industry, and at whatever level they operate.